Take the trademark name, put it on a hat and see how many hats we can sell. Success is measured in many different ways by many different people. Anderson says, “Success in this business for me would be to be in another state and see someone wearing our product or even be on social media or TV and see someone wearing our brand.” This is something we can do in retirement, set goals and challenges, and see where it takes us. We hope there are many people who get on board for the “ride”.